360° demo campaign for Goody's Burger House, in the context of a Spec, in 2018. According to the given Brief, our creative team had to make a new creative concept inspired by the successful "Έμπαινες" campaign, using the sharp and inventive millennials' “Jargon”, as tone of voice. The main target was to create an even stronger bonding with the brand's audience.
My participation in this Project concerns conception of the campaign's main idea, as well as the TVC demo script, outdoor & digital banners and digital content for the brand's social media pages.*
*Only part of the Full campaign Presentation is shared on Behance.
Key Visual:
Campaign's Insight:
TVC Proposal:
Outdoor Banner:
Facebook Posts:
Agency: BBDO Athens | Head Creative Director: Theodosis Papanikolaou, Creative Director Periklis Matsoukis, Art Director Costas Dalianis, Executive Account Director: Nasos Papachristoforou
